THE POWER OF TAAROF IN IRANIAN CULTURE AND VARIOUS UTILIZATION

Abstract

This article aims to provide a comprehensive analysis and explanation of the Iranian traditional culture known as "Taarof". Taarof is a distinctive custom or etiquette in Iranian/Persian culture. It explores its usage in everyday conversations, as well as its application in business and political contexts. Additionally, it compares this culture to those of other countries, examining similarities and differences. Given its unique nature in Iran, many foreigners may find it peculiar and challenging to comprehend, yet it remains a prevalent aspect of Iranian culture. Simultaneously, the objective of this article is to clarify the linguistic aspects of this culture, with the intention of determining whether it can be classified as language manipulation employed to achieve specific objectives or targets during conversations, presentations, or formal business or political gatherings.