IDENTIFYING AND PRIORITIZING THE COMPONENTS OF STRATEGIC THINKING ON THE EFFICIENCY OF BANKING SERVICES IN CENTRAL BANK OF IRAN

Abstract

Strategic thinking is a process that describes how to think, evaluate, observe, and create the future for yourself and others, and also strategic thinking can be defined as (the ability to develop insights to achieve a competitive advantage continuously). As a result of the weakness of strategic thinking of senior managers of organizations, it deprives them of taking advantage of new opportunities. Therefore, equipping senior managers with the ability to think strategically is essential. The primary purpose of the research is to investigate the impact of the strategic thinking ability of senior managers of the Central Bank and other banks on the success of banking service productivity. In terms of practical purpose, this research is a developmental-applied implementation method and a qualitative approach. Library and field studies have been used to collect data. A semi-structured interview was used in the field method to collect primary data, and the statistical population of the research is experts and activists in the field of banking in the country who have been active in the management areas of the banking services market for at least more than ten years. Considering that the intended research method is a qualitative approach, the sampling method is non-random and purposeful. Max Kyuda software was used for data analysis, and Vicor software was used in the ranking section. The options of technical skills, market-oriented thinking, soft skills, and systematic thinking were selected as the most desirable final options. The results show that the strategic thinking ability of senior managers has a significant impact on the success of banking service productivity.