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  <front>
    <journal-meta>
      <journal-id journal-id-type="issn">2583-7214</journal-id>
      <journal-title-group>
        <journal-title>TMP Universal Journal of Research and Review Archives</journal-title>
      </journal-title-group>
      <issn pub-type="epub">2583-7214</issn>
      <publisher>
        <publisher-name>Ms Ashvi Jain</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.69557/ujrra.v3i4.129</article-id>
      <title-group>
        <article-title>IMPROVING USERS' SECURITY SATISFACTION IN E-COMMERCE BY PROVIDING NEW COMPONENTS</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Saeedi</surname>
            <given-names>Matin</given-names>
          </name>
          <xref ref-type="aff" rid="aff-1"/>
        </contrib>
      </contrib-group>
      <aff id="aff-1">Department of Information Technology, University of Guilan, Rasht, Iran</aff>
      <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2024-12-23">
        <day>23</day>
        <month>12</month>
        <year>2024</year>
      </pub-date>
      <volume>3</volume>
      <issue>4</issue>
      <permissions>
        <copyright-year>2024</copyright-year>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0">
          <license-p>
            This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License which permits unrestricted use, sharing, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
            <uri xlink:href="https://creativecommons.org/licenses/by/4.0">https://creativecommons.org/licenses/by/4.0</uri>
          </license-p>
        </license>
      </permissions>
      <self-uri xlink:href="https://tmp.twistingmemoirs.com/index.php/ujrra/article/view/129"/>
      <abstract>
        <p>Today, electronic commerce is considered a tool that plays an important role in expanding tourism and hotel activities. So that this industry uses this tool the most. In this regard, using the advantages and appropriate features of e-commerce and its correct definition in the hotel industry can play a key role in attracting tourists; Therefore, in this research, we want to improve the hotel industry with the aim of increasing the security satisfaction of customers, and to achieve this, blockchain technology will be used. The results showed that the use of blockchain has increased the satisfaction of hotel customers and improved their loyalty.</p>
      </abstract>
      <kwd-group>
        <title>Keywords</title>
        <kwd>e-commerce</kwd>
        <kwd>customer</kwd>
        <kwd>hotel industry</kwd>
        <kwd>blockchain technology</kwd>
        <kwd>security satisfaction</kwd>
      </kwd-group>
    </article-meta>
  </front>
</article>