<?xml version="1.0" encoding="UTF-8"?>
<article xmlns:xlink="http://www.w3.org/1999/xlink" article-type="research-article" dtd-version="1.0" xml:lang="en">
  <front>
    <journal-meta>
      <journal-id journal-id-type="issn">2583-7214</journal-id>
      <journal-title-group>
        <journal-title>TMP Universal Journal of Research and Review Archives</journal-title>
      </journal-title-group>
      <issn pub-type="epub">2583-7214</issn>
      <publisher>
        <publisher-name>Ms Ashvi Jain</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.69557/ujrra.v3i4.124</article-id>
      <title-group>
        <article-title>THE ADOPTION OF ARTIFICIAL INTELLIGENCE IN HIGHER EDUCATION: A QUANTITATIVE ANALYSIS USING STRUCTURAL EQUATION MODELING</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Mostafavi</surname>
            <given-names>Seyed Mohammad Ali</given-names>
          </name>
          <xref ref-type="aff" rid="aff-1"/>
        </contrib>
      </contrib-group>
      <aff id="aff-1">PhD, Department of Educational Management, Faculty of Management, Khwarazmi University, Tehran, Iran</aff>
      <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2024-11-09">
        <day>09</day>
        <month>11</month>
        <year>2024</year>
      </pub-date>
      <volume>3</volume>
      <issue>4</issue>
      <permissions>
        <copyright-year>2024</copyright-year>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0">
          <license-p>
            This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License which permits unrestricted use, sharing, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
            <uri xlink:href="https://creativecommons.org/licenses/by/4.0">https://creativecommons.org/licenses/by/4.0</uri>
          </license-p>
        </license>
      </permissions>
      <self-uri xlink:href="https://tmp.twistingmemoirs.com/index.php/ujrra/article/view/124"/>
      <abstract>
        <p>Global businesses have actively embraced the digital industry. The education sector also utilizes digital tools to enhance personalized learning and promote equity in education. New frontiers have been established in education through the use of artificial intelligence (AI)-based tools. As the role of AI in education is inevitable, the present research aims to identify the level of awareness in higher education regarding the application and acceptance of AI. This study explores how AI has enhanced their learning experience and impacted faculty engagement in higher education. Using a quantitative research approach and a structural equation model, the factors influencing the acceptance of AI in this field were examined. The findings indicated that the implementation of AI has led to the evolution of robust assessment methods, resulting in increased faculty engagement. This study identified that attitudes, applications, and behavioral intentions play a significant role in influencing work engagement and the acceptance of AI in the higher education system.</p>
      </abstract>
      <kwd-group>
        <title>Keywords</title>
        <kwd>Artificial Intelligence</kwd>
        <kwd>Attitude</kwd>
        <kwd>Behavioral Intention</kwd>
        <kwd>Education</kwd>
      </kwd-group>
    </article-meta>
  </front>
</article>