Taalohi, Elahe. “IMPACT OF ELECTRONIC WORD-OF-MOUTH AS ONE OF THE MOST INFLUENTIAL DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION, WITH THE MODERATING ROLE OF BRAND EQUITY”. TMP Universal Journal of Research and Review Archives 4, no. 1 (February 6, 2025). Accessed February 22, 2025. http://tmp.twistingmemoirs.com/index.php/ujrra/article/view/138.