Taalohi, E. 2025. IMPACT OF ELECTRONIC WORD-OF-MOUTH AS ONE OF THE MOST INFLUENTIAL DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION, WITH THE MODERATING ROLE OF BRAND EQUITY. TMP Universal Journal of Research and Review Archives. 4, 1 (Feb. 2025). DOI:https://doi.org/10.69557/ujrra.v4i1.138.